![]() “The 45th and 35th anniversaries of Hello Kitty and Tetris respectively are the perfect opportunity to launch this exciting partnership. ![]() This year, Sanrio marks the 45th anniversary for fan-favorite character Hello Kitty, and the Tetris brand is celebrating 35 years. This partnership comes at a time when both beloved brands are celebrating momentous anniversaries. In addition, the companies will introduce a new co-branded style guide at Licensing Expo, June 4-6 in Las Vegas, which will be available for interested licensees worldwide, in categories such as apparel, cosmetics, stationery and accessories. Their first entry brings Tetris and many of the Sanrio characters together in a new online game that will debut for fans on June 3. LAS VEGAS, Ap– Global lifestyle brand Sanrio and one of the leading video game brands of all time, Tetris®, today announced a multi-year partnership to collaborate on games and merchandise. Today, the Tetris Company and Sanrio have revealed a brand new collaboration which will bring out a variety of merchandise and games!
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